Undocumented Entrepreneurs Share Their Path to $255K Combined Revenue! | Ep 78

🎙️ In today’s episode, we hosted a powerful fireside chat featuring two inspiring undocumented entrepreneurs: Jennifer Aguilar, founder of the eco-conscious beauty brand Mutaats, and Joél Ojeda, founder of ALLIES Pro Services and Merchant Solutions.

Together, they’ve launched multiple businesses, hired undocumented contractors, and built brands rooted in impact — not just income.

This event was made possible thanks to Yaneyry from Scholars Without Borders at Cal Poly Humboldt in collaboration with UndocuStartup.

We talked about starting from zero, building businesses without DACA, and what it takes to grow while balancing risk, mental health, and purpose. You’ll hear real stories, real advice, and real strategies from founders doing the work — in their communities and across industries.

🔑 Key Points From This Episode:

• How to start a business as an undocumented student — with or without DACA

• The power of pivoting, patience, and product evolution

• Why LLCs offer protection and how to navigate risk strategically

• The value of mentorship, ITINs, and W-9s in business growth

• Marketing tips: how to pitch yourself and grow on Instagram

• Mental health, burnout, and boundaries as a solo founder

• Redefining success through impact and community hiring

• Using your story to inspire — even without disclosing your status

✨ Featured Guests:

Jennifer Aguilar – Founder of Mutaats, eco-friendly lipstick handmade at home

• LinkedIn: Jennifer Aguilar

• Instagram: @mutaats

• Website: mutaats.com

Joél Ojeda – Founder of ALLIES Pro Services & Merchant Solutions

• LinkedIn: Joél Ojeda

• Instagram: @allies_proservices

• Website: alliesproservices.com

💬 Who This Episode Is For:

• Undocumented students exploring entrepreneurship

• First-gen founders building from scratch

• Anyone navigating risk, identity, and business

• Colleges, allies, and program directors serving undocumented students

🔗 Mentioned Resources:

• Immigrants Rising: Free therapy services for undocumented students

• California SBDC (Small Business Development Center)

• Tips for launching with an ITIN + EIN

• How to use Instagram to find clients

• Building your first website: Wix, Squarespace, or Shopify

🧠 Be motivated. Stay motivated.
📍 Hosted by Juan Maya Hernandez, founder of UndocuStartup™

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