Why Software Naming Matters: Making Intangible Tangible - Valentin Janiaut, LG Electronics EP16

🚀 AUTOMOTIVE SOFTWARE FROM B2C GIANTS DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Valentin Janiaut, Software Solution Task Leader at LG Electronics Vehicle Component Solutions and French engineer with a unique Korean automotive perspective, to explore how traditional electronics giants are redefining themselves in the software-defined vehicle era.

🎯 KEY INSIGHTS

From Electronics to Software Identity

LG's journey from being perceived purely as an electronics supplier to establishing credibility in automotive software required deliberate branding. The creation of "AlphaWare" wasn't just about naming products—it was about reshaping market perception and internal identity.

Engineering as Universal Language

Valentin's observation that engineering culture transcends national boundaries is significant. While French, British, and Korean automotive cultures differ, engineers share a common problem-solving mindset that enables collaboration.

The Open Source Future of Mobility

Learn why collaborative development models will eliminate redundant engineering efforts and how successful SDV implementation requires both getting and giving back to the community.

💡 PRACTICAL TAKEAWAYS

• Bridge Cultures Strategically: Leverage cross-cultural engineering mindset to transcend country-specific business approaches and connect with global teams
• Name Your Software Solutions: Create strong brand identity for software products to establish credibility beyond traditional hardware reputation
• Focus on Experience Over Features: Design solutions that enable end-to-end customer experiences rather than standalone technical capabilities
• Embrace Usage-Based Models: Develop digital services that deliver clear value every time they're used, justifying subscription or token-based pricing

🌟 ABOUT YOUR GUIDE

Valentin Janiaut brings over 10 years of automotive software experience spanning Korean and European markets. From launching R-Link 2 for Renault to creating LG's AlphaWare software suite, he's driven the evolution from hardware-centric to software-defined mobility. His LSE MBA combined with cross-cultural engineering expertise positions him uniquely to decode the future of automotive software.

Ready to discover the stories behind the steering wheel? 

#UnderTheHood #AutomotiveStorytelling #SDV #LGAlphaWare #SoftwareDefinedVehicle

"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.

"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.