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Under The Hood: Automotive Storytelling - Podcast

Under The Hood: Automotive Storytelling

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication. 

Technology Automotive Marketing Business Storytelling
Update frequency
every 5 days
Average duration
39 minutes
Episodes
17
Years Active
2025
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Quick Fix #1: The Dinner Party Test - Transforming Your Customer Presentations

Quick Fix #1: The Dinner Party Test - Transforming Your Customer Presentations

Transform your customer presentations with one simple question that reveals why most automotive suppliers lose deals before they even start.

In this debut "Quick Fix" episode, Stéphane Lagresle shares…

00:11:39  |   Sat 06 Sep 2025
Why Software Naming Matters: Making Intangible Tangible - Valentin Janiaut, LG Electronics EP16

Why Software Naming Matters: Making Intangible Tangible - Valentin Janiaut, LG Electronics EP16

🚀 AUTOMOTIVE SOFTWARE FROM B2C GIANTS DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Valentin Janiaut, Software Solution Task Leader …

00:43:56  |   Mon 01 Sep 2025
From fear to trust: Cybersecurity as a revenue enabler - Andrew Till, Trustonic EP15

From fear to trust: Cybersecurity as a revenue enabler - Andrew Till, Trustonic EP15

🔐 THE SECURITY FOUNDATION DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Andrew Till, General Manager of Secure Platform at Trustonic…

00:43:54  |   Mon 25 Aug 2025
Moving away from the 'Not Invented Here' Syndrome: The Open Source Automotive Revolution - Michael Plagge, Eclipse Foundation EP14

Moving away from the 'Not Invented Here' Syndrome: The Open Source Automotive Revolution - Michael Plagge, Eclipse Foundation EP14

🔧 THE OPEN SOURCE REVOLUTION

In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Michael Plagge, VP Ecosystem Development at the Eclipse Found…

00:47:58  |   Mon 18 Aug 2025
Breaking Code Before It Breaks Cars: The New Era of Virtual Testing - Robert Fey, Synopsys EP13

Breaking Code Before It Breaks Cars: The New Era of Virtual Testing - Robert Fey, Synopsys EP13

🔧 THE TESTING REVOLUTION DECODED

In this new episode of "Under the Hood: Automotive Storytelling" by The Storytelling Tribe, we connect with Robert Fey, known across the industry as "Mr. Broken Testin…

00:53:38  |   Tue 12 Aug 2025
The Incredible World of Functional Safety - Alexander Much EP12

The Incredible World of Functional Safety - Alexander Much EP12

🔧 THE SAFETY SOFTWARE DECODED

In this illuminating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Alexander Much, former Director of Functional Safe…

00:40:02  |   Mon 04 Aug 2025
How AI Transforms Commercial Fleet Operations & ROI - Lina Wölms, Shiftmove EP11

How AI Transforms Commercial Fleet Operations & ROI - Lina Wölms, Shiftmove EP11

🚀 THE FLEET SOFTWARE DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Lina Wölm, Director of Brand Communications and Product Marketing…

00:39:01  |   Sat 26 Jul 2025
Why German Engineering Must Embrace Software Culture - Dr. Jan Wehinger, MHP - A Porsche Company EP10

Why German Engineering Must Embrace Software Culture - Dr. Jan Wehinger, MHP - A Porsche Company EP10

⚡ THE TRANSFORMATION BLUEPRINT DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Dr. Jan Wehinger, Partner at MHP and automotive transfo…

00:44:27  |   Mon 21 Jul 2025
The Future of Automotive Designers in an AI World - Martin Groschwald, CEO Konzepthaus EP09

The Future of Automotive Designers in an AI World - Martin Groschwald, CEO Konzepthaus EP09

🎯 THE DESIGN REVOLUTION DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Martin Groschwald, CEO of Konzepthaus Consulting and host of "…

00:52:11  |   Tue 15 Jul 2025
Transforming EVs from Grid Burden to Energy Solution - Claudio Geyken, RIDERgy EP08

Transforming EVs from Grid Burden to Energy Solution - Claudio Geyken, RIDERgy EP08

⚡ THE ENERGY REVOLUTION DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Claudio Geyken, CEO and Co-founder of RIDERgy and multilingual…

00:36:24  |   Tue 08 Jul 2025
When It Rains, AVs Stop: The Hidden Crisis in Autonomous Safety - Giovanni Azzara, Easyrain EP07

When It Rains, AVs Stop: The Hidden Crisis in Autonomous Safety - Giovanni Azzara, Easyrain EP07

🌧️ THE SAFETY REVOLUTION DECODED

In this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Giovanni Azzara, Sales and Marketing Director at …

00:37:16  |   Thu 03 Jul 2025
David vs Goliath: How Startups Crack the Automotive Industry Code - Derek Kerton, AutoTech Council EP06

David vs Goliath: How Startups Crack the Automotive Industry Code - Derek Kerton, AutoTech Council EP06

🌉 THE INNOVATION BRIDGE DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Derek Kerton, Managing Director of the Kerton Group and founde…

00:41:33  |   Mon 30 Jun 2025
How Racing SDV Innovation Drives Production Vehicles Software Revolution - Stef Balkowiec EP05

How Racing SDV Innovation Drives Production Vehicles Software Revolution - Stef Balkowiec EP05

🏁 THE SDV REVOLUTION UNPACKED

In this compelling episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Stef Balkowiec, former Managing Director of Performa…

00:35:21  |   Thu 26 Jun 2025
Cities Can't Wait: The Public-Private Dance of Autonomous Mobility Adoption - Henriette Cornet EP04

Cities Can't Wait: The Public-Private Dance of Autonomous Mobility Adoption - Henriette Cornet EP04

🚀 THE FUTURE OF CITIES DECODED
In this dynamic episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we explore Dr. Henriette Cornet's journey as CEO of Urban Innovate and …

00:37:29  |   Mon 23 Jun 2025
Behind Ferrari's Prancing Horse: The Untold Story of F1's Brand Transformation - Nerea Palacios EP02

Behind Ferrari's Prancing Horse: The Untold Story of F1's Brand Transformation - Nerea Palacios EP02

🏁 THE FERRARI FORMULA DECODED
In this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we explore Nerea Pala's journey as founder of Pala Consulting and fo…

00:43:30  |   Wed 18 Jun 2025
Forget about SDV, talk about Experience Defined Vehicles - Martin Schleicher EP03

Forget about SDV, talk about Experience Defined Vehicles - Martin Schleicher EP03

🚀 THE SOFTWARE REVOLUTION DECODED
In this compelling episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we dive deep into Martin Schleicher's 25+ year journey transformi…

00:38:09  |   Wed 18 Jun 2025
How Storytelling Sells Complex Automotive Tech - Frantz Lohier EP01

How Storytelling Sells Complex Automotive Tech - Frantz Lohier EP01

🚀 THE FUTURE OF MOBILITY DECODED
In this captivating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we explore Frantz Lohier's remark…

00:30:54  |   Wed 18 Jun 2025
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