Unconfirmed: How Another NFT Trend, .eth Names, Has Attracted the Likes of Budweiser - Ep.267

Nick Johnson, lead developer at the Ethereum Name Service (ENS), talks about making Ethereum human-readable, why Budweiser purchased an NFT, how purchasing an ENS works, and more. Show highlights:
what ENS does and why it is important
why Budweiser bought “beer.eth”
how ENS names can be used to make Ethereum easier to use
what business use cases ENS names make possible
what made Nick want to create a naming service on Ethereum
how people are using their ENS names
why people are purchasing ENS names
what privacy issues arise from people attaching their name to an ETH address
what happens when Ethereum addresses get spammed with unwanted tokens
how to buy an ENS name and how much it costs
how ENS handles squatters
what happens when you lose access to an address holding an ENS name
how ENS is integrating normal domains (ex: “.com”) to Ethereum
what ENS has planned for L2 launches
 
Thank you to our sponsors!
Crypto.com: https://crypto.onelink.me/J9Lg/unconfirmedcardearnfeb2021 
Polymarket: https://polymarket.com 
Sorare: https://sorare.com   
 
Episode Links: 
 
Nick Johnson
Twitter: https://twitter.com/nicksdjohnson

Website: http://blog.notdot.net/ 
Ethereum Domain Service
Twitter: https://twitter.com/ensdomains

Website: https://app.ens.domains/ 
 
Miscellaneous links
Budweiser ENS purchase: https://decrypt.co/79397/from-visa-to-budweiser-big-brands-are-taking-nfts-seriously

Unwanted tokens being sent to addresses

https://decrypt.co/79406/budweiser-dick-pic-nft-ethereum-wallet 

https://www.coindesk.com/markets/2021/05/12/vitaliks-regift-of-unsolicited-doge-knockoffs-sends-memecoin-prices-plunging/ 

DNS (.com) integration with ENS: https://twitter.com/ensdomains/status/1430933399745798155 
 
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