1. EachPod

How Pump.fun Plans to Beat Social Media Giants and Win Beyond Crypto - Ep.901

Author
Laura Shin
Published
Thu 11 Sep 2025
Episode Link
https://unchainedcrypto.com/podcast/how-pump-fun-plans-to-beat-social-media-giants-and-win-beyond-crypto/

Pump.fun rocketed to revenue, ran a blockbuster token sale, and then hit turbulence: rivals took share, the token slid, bots spammed launches, and critics cried “casino.” 


Now the team is fighting back with a dynamic creator-fee model, a liquidity foundation for cult communities, and an unapologetic push into live streaming and mobile.


In this episode, co-founder Noah Tweedale lays out how Project Ascend aims to align creators and communities, why buybacks aren’t a long-term business model, what they’re doing about bots and user losses, and how Pump plans to compete not just with crypto apps, but with YouTube, Twitch, and TikTok. 


It’s a candid look at whether a crypto product can become a mainstream platform.


Thank you to our sponsor Token2049!


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Guest:



Timestamps:




🎬 0:00 Intro


⚡ 2:09 Why the past few months have been so turbulent for Pump


💸 4:47 How the new dynamic fee model works for creators


🔍 9:40 How Pump’s discovery algorithm surfaces tokens


♻️ 10:45 Will Pump’s buybacks become programmatic?


🐶 15:33 Why LetsBonk was able to grab so much market share


⚔️ 18:20 Whether Noah sees Zora as a competitor


🌍 20:09 Why Noah wants to build a world-changing app, not chase small wins


👥 25:02 Whether Pump is prioritizing specific demographics


🔧 27:14 What the team is focused on improving in the app


🔗 30:32 How Pump is building interoperability with the broader crypto ecosystem


🤖 32:21 What the team is doing about bots launching tokens


💔 34:48 Whether they’re worried about so many users losing money


🛡️ 36:15 Why Noah doesn’t see apps like Zora or Believe as real competitors


📱 38:38 How mobile usage differs from desktop on Pump


⚖️ 40:03 How Pump approaches regulation and compliance


🎲 41:02 Why Noah insists Pump is not gambling, it’s trading


🎥 42:49 The strategies to compete with YouTube and Twitch


🌐 48:30 How Pump fits into a world with a widening wealth gap


🎰 53:29 How Noah responds to critics calling Pump a casino


🗺️ 57:56 Why Noah says roadmaps are a fallacy


🛠️ 59:41 Whether Pump will evolve into an “everything app”



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