Bloomingdale's / Macy's with Maia Benson

James and Jennifer order from Bloomingdale's and guest Maia Benson (ex-Shopify) gets free shipping from Bangalore, India.

Why Bloomingdale's / Macy's?  Our first guest ever Maia Benson talks about nostalgia, experiencing something “special”, and the desire to tap a certain use case in her online shopping.

Research included these sources:

• Bloomingdale’s: https://www.bloomingdales.com/b/about-us/history/
• Wikipedia: https://en.wikipedia.org/wiki/Bloomingdale%27s
• Classic New York History: https://classicnewyorkhistory.com/history-of-new-yorks-bloomingdales-department-store/
• Macy’s:  https://www.macys.com/s/brand-heritage/history/

Technology List

• Tealium, https://tealium.com/  
• DoubleClick, https://en.wikipedia.org/wiki/DoubleClick  
• bambuser, https://bambuser.com/  
• Clinch, https://clinch.co/  
• Full Story,  https://www.fullstory.com/  

Also mentioned

• Macy’s Net: https://macysnet.com/
• Campus Sutra: https://campussutra.com/
• Malls and Gen Z: https://www.latimes.com/california/story/2024-01-19/gen-z-leads-the-charge-in-revitalizing-the-mall-experience
• TRADE FACILITATION AND TRADE ENFORCEMENT ACT OF 2015: https://www.congress.gov/bill/114th-congress/house-bill/644/text
• $200 in 1930 has the same purchasing power as $2,838.53 in 2015: https://www.bls.gov/data/inflation_calculator.htm
• Explainer on Section 321: https://www.easyship.com/blog/us-duty-free-threshold-increases-takeaways-you-must-know

Extended Tech List, not mentioned on the episode:

• Akamai mPulse: https://www.akamai.com/products/mpulse-real-user-monitoring
• WERCSmart: https://www.ulwercsmart.com/
• SmarterHQ: (now Wunderkind Audiences), https://www.wunderkind.co/

Special Guest:  Maia Benson

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Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com