#48: Aimée Foreman on the silver economy, care economy and addressing the needs for aging well

Aimée Foreman (MBA’01) is founder and CEO of Silvermark, an advisory firm that specializes in working with aging care leaders in private business, not-for-profits, and all levels of government to define challenges and design solutions that improve the quality of life of the older adults they serve.  She also recently founded the non-profit CaregiversNB, and is an advisory member of Canadian Caregiving, an organization that provides support to family caregivers and care providers.  

Aimée is a purpose-driven entrepreneur, advisor, and advocate who is committed to advancing the quality of life for older adults. She believes that the greatest plagues to aging well can be addressed through connection, purpose, and meaningful contribution across generations. 

Hosts Kayla Ossachuk (BA’15) and Andrew Martel (BCS’15) chat with Aimée about the research, best practices, and innovations that can be used to inform policy, progressive programming, and design through a user-centric approach to aging. 

Highlights from the episode:   

• An explanation of the silver economy and care economy, and the demographics behind it
• Trends in the silver and care economies
• The barriers to aging well and how to break them down
• Examples of how we can better support connection among older adults
• How the provinces in Canada are doing in aging and caregiver supports
• How Silvermark is advocating for aging care with governments and organizations
• An explanation of age-friendly initiatives
• How we can better support caregivers for seniors 

Links and resources:   

• Aimee’s LinkedIn
• Silvermark
• Let’s Talk about Aging Parents book 

Thanks to:   

• Our alumni hosts Kayla Ossachuk (BA’15) and Andrew Martel (BCS’15)
• Music by alumni artist, Beats of Burden 
• Our alumni Affinity Partners, TD Insurance and Manulife 

To listen to past episodes of UNBeknownst and for more info on the podcast, the hosts and how to subscribe to new episode alerts, visit our website.