What Does Success Look Like When You Create It Yourself Ft. Liv - Ep.111

Special thanks to Liv for being a part of this episode of Unattainable Podcast Show 

Liv Mathis shares her journey from international model to cannabis marketing entrepreneur, highlighting how she transformed adversity into opportunity and built a thriving business while navigating health challenges.

• Founded Your Marketing Plug (YMP Agency) last year after working in corporate cannabis marketing
• Quickly scaled the agency to serve clients across LA, New York, and Miami, focusing primarily on cannabis but also working with streetwear and real estate brands
• Began modeling at 15, working with brands like Vogue and Dior, but experienced the industry's darker side including eating restrictions and financial instability
• Developed POTS (Postural Orthostatic Tachycardia Syndrome) after COVID, which influenced her decision to build her own business for schedule flexibility
• Started in cannabis by trimming plants for $200/pound before climbing corporate ranks from budtender to marketing director
• Left corporate work after experiencing gender discrimination and not receiving proper credit for her work
• Believes cannabis should be federally legal due to its medicinal benefits and safer impact compared to alcohol
• Values independence and being her own person, making it challenging to find partners who truly accept this quality

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