On this weeks L$BC ( Lost Dollar Business Club ) EP 848 Adapt or Die — The Harsh Reality of Sudden Change in Business. We are Talking Lockdowns, Market Crashes, and Other Gut Punches, plus What Winners Do Differently, and we end as ever with "Lost Or Found ".
This episode of the Lost Dollar Business Club explores the real-world impact of sudden change on small businesses, especially during lockdowns, and how entrepreneurs are forced to adapt, evolve, and survive. Guest speaker Tom, a former military officer turned entrepreneur, shares his story of pivoting from counterterrorism consulting to catering—and the challenges of keeping a business afloat during COVID.
Key Discussion Points (1-liners)
1. Tom’s career evolution – From military intelligence and counterterrorism to food catering and entrepreneurship.
2. Lockdown's brutal impact on catering – Tom’s growing business was crushed by COVID, forcing a return to military contract work.
3. The overlooked dangers in evacuation planning – Tom explains how central evacuation spots can be a business vulnerability.
4. Reinvention and resilience – Going from consulting boardrooms to market stalls required humility and adaptability.
5. The power of community and bartering – Small businesses supporting each other through skill swaps and collaboration.
6. Importance of knowing your strengths and outsourcing – Don’t try to be the marketer and the chef; collaborate intentionally.
7. Adapting business timelines with realism – Set a direction, but stay flexible when unexpected delays happen.
8. Building a business to buy back time – Tom and his partner are pursuing financial freedom and flexibility, not just income.
9. The value of mentorship and accountability – Mental health, productivity, and progress all benefit from support networks.
10. Marketing tip: Tell everyone what you do – From email lists to LinkedIn, don’t be shy about promoting your business.
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