Men's skincare expert Jake Rosenberg - Why men should care about skincare, marketing toward men vs. women, the ingredients you actually need in your routine, debunking skincare myths etc.

Green flag: Has a skincare routine. Today's episode is an interview with Jake Rosenberg, a serial entrepreneur, founder and CEO of Krete Skincare and an expert in men's skincare. We talk about:

• Why men should care about skincare
• Men's skincare vs. women's skincare
• Why the skincare & cosmetics industry is historically geared toward women
• Entrepreneurship role models
• How he founded Krete
• How to marketing skincare differently to a male customer by appealing to what men want
• The bullshit in your skincare ingredient lists; and the ingredients you actually need to do good for your skin  
• Debunking myths about SPF and 27-step skincare routines

Krete is a skincare brand catered toward men with skincare products that are organic, 100% vegan & cruelty-free and that provides practical and effective solutions for men with facial scars and other skin issues.

Find the products here at krete.club
Get 11% off your first order here
Connect with them on instagram @krete.club

Enjoy!