Ep 105: Building Your Content Arsenal

• Storytelling is a lot like joke telling
• We're in the "age of the influencer" so influence
• You need range. Don't be a one-trick pony
• Engage your audience knowing we're more alike than different
• Creating profit from your experiences
• Possess a deep cultural reference drawer and be able to access it quickly
• Information alone does not equal transformation. Use words to connect
• Building online trust is crucial to success
• Six degrees of separation - books, podcasts and documentaries
• Teach your passions and always ask where the teaching moment is
• Dialogue vs. Monologue - Using conversational language online

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