2 | The "Sales-Only" Mentality is Hurting Your Business

Why do you feel so guilty asking your audience to pay full price for your items? It almost feels as though they are doing you a favor by placing an order with your small business. Assuming you do list your product for full price, it may feel like no one will shop your items despite the fact they do shop boutique prices for graphic tees.

I have been there.

We must work to shift our mindsets so that we don’t need to run sales to sell products all of the time.

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