If you don't want to churn out content for consistency's sake...

They say consistency is key, right? That by showing up consistently, your people know when to expect you and you always stay top of mind.

But as a creator it makes me feel like I need to push and show up regardless if I have something to share or not- otherwise I’ll be “forgotten” or I “miss out” (in theory.)

I've been thinking about this a lot, and that doesn't feel like reality anymore.

Yes, at one point, putting consistent content out there on a specific day at a specific time, like TV shows did, made sense. You did love waiting for Thursday nights at 7 when Friends came on. You counted on it.

But now, we have the choice as the consumer. We can choose to consume what we want, when we want and how much we want. (One of the many reasons I love Substack.)

And so I think flipping that script as a creator, and a creative, is really recognizing: Does it matter if I show up on the same day at the same time just to stay top-of-mind?

Are my people even waiting for me? No. Most of us don't recognize when someone hasn’t posted because we come to it on our own time.

And since I've left Instagram (other than posting our upcoming Podcasting Moms Conference April 15th in Nashville) I've noticed that anxious pull towards the shoulds of showing up has dissipated a lot, which is huge.

My new definition of consistency

I've really been thinking about: coming to things on my own time, slowing down, not pushing. And so that's exactly what happened with this podcast. In theory, I “should” have posted this last Sunday. But it wouldn't have worked for my schedule and honestly, I had nothing to say then.

I want to bring you these episodes because I actually have something to say.

And in this time since we traveled and I've been swirling with my thoughts, I left room for magic…. and stuff worth sharing surfaced. No effort. No force. Just flow.

So if churning out content feels like a drain- consider leaving room for magic in your creation process. What would it look like to wait for that inspirational hit? That intuitive PING!

Chances are everything will continue to grow in your business even if you don’t send out that forced post that you aren’t feeling good about.

(I'll be sharing more about our feminine business framework that we've been focusing on, which is very much about discoverability and how quality over quantity is what I'm seeing in the actual trends.)

Consistency Part Two: Coming Sunday

Since recording this episode I had the pleasure of interviewing Kendall Cherry for this Substack. The episode will air on Sunday and helped me view consistency in an even deeper way…. and dare I say: consider a new way to show up consistently…. Tune in to hear how we can leave room for magic and show up when it feels good and do it consistently by bottling up those moments and reusing them again and again.

Maybe a life full of dichotomies isn’t so bad… Can’t wait to share that more!