Cleared for Profit: Episode 9: Jeffrey Van Dyk

This week, Emma talks with Jeffrey Van Dyk, the founder of the Tribal Marketing Method, in a transformational conversation about core wounds and what they can teach us about our market. Jeffrey defines a core wound as an identity-based belief that we adopt for survival purposes that at a soul level is fundamentally untrue: I’m a failure, I’m stupid, I’m unlovable, I’m an outcast. Listen in as Jeffrey and Emma talk about wound driven operating systems (and purpose driven operating systems) and how to find the ‘one square inch of the market that you can drill a mile deep’.  You don’t want to miss this!