Our guest today is Kiki Stiemer, management consultant and former SVP at Royal AholdDelhaize. She talks about her research while at INSEAD, the role of trust in unsolicited advice senior managers (CEOs and Board Members) receive from an employee or external advisor. How does the famous trust formula of Maister, Green & Galford (in: “The Trusted Advisor”) work out in case of unsolicited advice? How do managers react when they receive advice they did not ask for? In her research, Kiki Stiemer interviewed Netherlands CEOs of large companies and noted the difference between their responses and the hard reality. In this interview, she touches on the role of trust, as well as the importance of credibility, reliability, intimacy, and self-orientation when giving advice.