Why your stakeholders will only ever know it when they see it
- Author
- Tom Kerwin and Corissa Nunn
- Published
- Tue 20 Apr 2021
- Episode Link
- https://podcasters.spotify.com/pod/show/trigger-strategy/episodes/Why-your-stakeholders-will-only-ever-know-it-when-they-see-it-ev9bcb
In school, and in countless articles, we’re shown a way that design and copy “should” work. Not only does this not match the way design and copy actually work, it’s built on false underpinnings. In this episode, we explore this common frustration and consider what designers and copywriters might practically do about it.
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