049: To SWOT or not to SWOT?

In SWOT analysis, you list your Strengths, Weaknesses, Opportunities and Threats.

Maybe you love it? Maybe you hate it? We've been in the second camp for a long time, but it was worth revisiting our thinking about the method. If it's so terrible, how come it's so enduring? Maybe there's some good in it? Or maybe our concerns and criticisms are warranted.

Strap in as we walk and talk about the good, the bad, and the ugly of this simplistic strategy 2 by 2.

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