020: Product discovery depends on you building a model (of your coherent theory of value)

Off the back of an excellent coaching call, we share one thing we’ve found that makes all the difference for UXRs (and product people in general) who need to sift through mountains of observations to find the insights that matter. In our experience, it’s not enough to have documents or a repo etc. - instead you need to build a model. We talk all about what this might mean for you and some of the pitfalls that we’ve seen teams get stuck in. Here’s the link to the Innovation Tactics card we reference: https://www.dropbox.com/scl/fi/40drbzxvy9c4zpuf8q523/Focus-Solve-For-Distribution-Back.png?rlkey=1dka88ysgqcix5x8v4dkivzv7&dl=0

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