Trigger Strategy is now Tentacles
We’re Tom and Corissa from Crown & Reach, and we'd love to see you over at Tentacles: https://shows.acast.com/tentacles
With over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff. Because sometimes feeling your way through the fog – with limbs outstretched – is the only way to move forward.
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every 4 days
- Average duration
- 29 minutes
- Episodes
- 105
- Years Active
- 2021 - 2025
105: We've rebranded... Trigger Strategy is now Tentacles by Crown & Reach
Hands up, who else loves a spot of brand-flavoured navel-gazing?
Two years ago we picked the company name Trigger Strategy Group in a last-minute scramble for our first client project. The name has, …
104: Snakes in a cave, or why biases aren't bugs
In which we sit in the garden, roast gently in the sun, and talk about cognitive biases, Panglossian optimism, Russian roulette, snakes on planes, and why most design is... fine actually. A very one-…
103: Competence, control, and consequences
You were hired to fix it. You did! Customers are happier. The company made millions. Your reward? They shut it all down.
We sit on a garden bench and talk about those times when you feel like you're b…
102: Road Signs, Rapid Prototypes, and Productive Confusion
While sipping homegrown bay leaf tea, we explore how road signs, surprises, and deliberate confusion can unlock better thinking.
From missing signs under railway bridges to the tangled journey of Goog…
101: What's NOT emergent?
We often talk about things being emergent in business, strategy, and life at large.
The problem is, emergence can be kind of a pain to wrap your head around. And we were wondering: what if the starti…
100: Done 100 Thing!
We made it to 100!
Corissa and Tom look back over the year and a bit of podcasting and talk about what they've learned, some anecdotes, and some highlight episodes from along the way. They talk about …
099: Setting stable signals in a chaotic context
We talk about signals. Specifically, how can you settle on success signals when your wider context is always changing?
We talk about a small example: setting Pivot Triggers for our Multiverse Mapping…
098: Product Market Procrastination
With one exercise, we can't predict whether your startup will succeed, but we can reliably predict if you're going to fail through procrastination.
In this episode, we talk about mental blindspots. Co…
097: Can you persuade a non-unfolder to try unfolding?
A lovely, meandering conversation about the nature of success, the binds we often put ourselves in and more.
Along the way, we touch on maverick musicians, maddening constraints, and McDonald's coffee…
096: Estuarine vs Multiverse Mapping
In this one, we answer a question:
"I recently attended your Intro to Multiverse Mapping event and really enjoyed it. I'm also looking into Dave Snowden's Estuarine Mapping and noticed on your website…
095: Enshittification
Corissa and Tom talk through some examples of enshittification and the opportunities hidden within!
Linky Goodness
094: Honest Prioritisation Matrix
We discuss the Honest Prioritisation Matrix
For some reason, the podcast description space here doesn't like images, so you can see it in this article about OKRs: https://triggerstrategy.substack.com/…
093: On being intentionally confused
“How wonderful that we have met with a paradox. Now we have some hope of making progress” – Niels Bohr
In this episode, we answer a question from friend of the pod, Brian: "Have you discussed that bit…
092: Twenty Twenty (Meta) Four
Brief notes today. This is kind of a wrap up of 2024 but not like others.
TL;DR: a garden decking disaster becomes a meaningful framing for rearchitecting our business.
What metaphor can you use to ref…
091: Antifragile Prioritisation
A lot of tech companies have bought into the idea of Build > Measure > Learn.
But the "Build" bit always takes longer than anyone's anticipating, so the "Measure" and the "Learn" get squeezed out.
Even…
090: Should changing your mind mean changing your past work?
If you're someone who puts ideas out into the world, how do you manage the fact that you change your mind over time? What if someone comes across an article or podcast you no longer agree with and ta…
089: The dance of feedback
"Every student is looking for a great teacher. What a lot of students don't realise is that every teacher is looking for a great student." – Ron Leslie
We're talking here about a dance workshop Coriss…
088: Complex isn't the same as complicated
"We often give building a house as an example of something in the complicated sphere. But then we talked in recent episodes about the nightmare build of the Sydney Opera House – that was complex, but…
087: How big things get done (part 2)
More thoughts from How Big Things Get Done while on the way to brunch.
(You'll need to have listened to part 1 for some of the references in here.)
- The fight between data and stories
- Jimi Hendrix's Elec…
086: How big things get done (part 1)
Tom finally read this book about mega projects and was surprised to find how relevant it was to the kind of work we do.
Including:
- stories of the Bilbao Guggenheim vs Sydney Opera House
- a reference to …