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Welcome back to Tried and True with a Dash of Woo! This week, we're diving into a topic that hits home for many of us: trouble booking clients.
In this episode, I address common issues photographers face in booking clients, especially during the summer slump.
Key Points:
- The Summer Slump: Understanding why booking clients in June and July can be challenging and how to prepare better for future seasons.
- Skill Enhancement: The importance of honing your photography skills and defining your unique style.
- Brand Clarity: Developing a clear brand message and vision to attract the right clients.
- Target Client Identification: Tailoring your marketing to speak directly to both parents and teenagers for senior photographers, and understanding your target audience for other niches.
- Effective Marketing Strategies: Utilizing social media, in-person relationship building, and SEO to boost your visibility and client bookings.
- Leveraging AI: How ChatGPT can revolutionize your content creation and SEO efforts.
- Call to Action: Encouraging listeners to be proactive in engaging potential clients and asking for the sale.
- Mindset and Money Worthiness: Overcoming limiting beliefs and building a positive money mindset to drive your business forward.
- Website Importance: Ensuring your website is up-to-date and reflective of your brand.
Resources Mentioned:
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