Kristen Hartnagel: Your Brand Already Exists—But Are You Controlling It?

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"Want to know how Lewis Howes, Ed Mylett, and Amy Porterfield built their personal brands? Meet the architect behind their success."

In this episode of Tribe Tracks, host Kendall LeJeune sits down with Kristen Hartnagel, founding team member of Brand Builders Group and the strategic mind who's helped over 60 authors hit bestseller lists. Join us as we unlock the closely-guarded secrets behind building a personal brand that converts attention into opportunities - without feeling salesy or inauthentic.

Key topics we explore:

• The Brand DNA Framework: How to define and articulate your unique value proposition
• The "Waterfall Content Creation System" for turning one piece of content into weeks of engaging material
• Why social media followers are overrated (and what to focus on instead)
• The four F's formula for turning social media engagement into actual clients

Plot twist: Your biggest personal branding mistake might be starting with social media. Kristen reveals why establishing your Brand DNA should always come first - and how skipping this step is like "building a billboard before knowing who you're trying to reach."

You'll discover:

• How Brand Builders Group helped a divorce attorney grow from 90 to 11,000 followers in 90 days by focusing on strategy before tactics
• Why your true community size is likely 3-5 times larger than your visible engagement suggests
• The counter-intuitive reason most people miss the mark with their messaging (hint: it's not about what you know)
• The exact framework for creating content that changes behavior instead of just sharing information
• How to leverage AI for crafting magnetic messaging that resonates with your ideal audience

Whether you're just starting your brand-building journey or looking to scale your existing community, this episode provides the systematic approach you need to turn your authentic voice into meaningful connections. No fluff, no "fake it till you make it" - just proven systems for organic growth that attracts opportunities instead of chasing them.

Your tribe is waiting. Let's build something real.

Connect With Us:

•  www.OnlyBrandFans.com
•  www.TribeTracksPod.com

Subscribe wherever you get your podcasts to join us on this journey of crafting brands and cultivating tribes.