Episode 5: "Content" with Ed Callow

 "Content" is one of those words that's so buried in how we make things on the internet that it's hard to see how empty it has become as a word. It does no one any favours: not the creators, not the brands, and not the distributors. In this episode, listen to copywriter Ed Callow give a takedown of content and we can rethink this pervasive, vapid word we use in modern business marketing

Ed's LinkedIn: https://www.linkedin.com/in/ecallow/
Ed's Substack: https://substack.com/@edcallow?