Episode 1: "Innovate" - Sarah Catherine Jones

For our first episode, we are taking on "innovate." A word so overused and abused that it's been used to describe a cheese sandwich.

Our guest is copywriter Sarah Catherine Jones, who breaks down how and why innovate is such a poor word to describe what many businesses do, and how to figure out what to write or say instead.

Sarah can be found on LinkedIn and via her website.