Trendy Words
Welcome to Trendy Words, the podcast about words and phrases that are popular in business and marketing, but are often misleading, meaningless, or outright bullshit. We talk about these words and what we could be writing or saying instead that is more effective.
- Update frequency
- every 40 days
- Average duration
- 35 minutes
- Episodes
- 5
- Years Active
- 2025
Episode 5: "Content" with Ed Callow
"Content" is one of those words that's so buried in how we make things on the internet that it's hard to see how empty it has become as a word. It does no one any favours: not the creators, not the …
Episode 4: "Death of..." - Jon Harrison
If there's one thing that marketers and consultants love to preach, it's the death of something: brands, SEO, content marketing, social media, sales funnels, programmers... the list goes on, and not …
Episode 3: "Strategy" - Sophie Blackmore
Strategy.
A word that's so abused in business in marketing its easier to find examples of it being used to describe things that are distinctly not strategic than it is to find accurate information.
Wha…
Episode 2: "Communty" - Gus Bhandal
For our second episode, we are taking on "community." An idea that often gets confused and used interchangeably with words like "audience," "market," and "subscribers."
Gus Bhandal, marketer and Link…
Episode 1: "Innovate" - Sarah Catherine Jones
For our first episode, we are taking on "innovate." A word so overused and abused that it's been used to describe a cheese sandwich.
Our guest is copywriter Sarah Catherine Jones, who breaks down how …