741: Chris Zissis | Building a 7 Figure YouTube Channel without Showing Your Face

While we believe in the power of podcasting, it’s no secret that YouTube can be a secret weapon for entrepreneurs and content creators! 
Chris Zissis has produced billions of views and millions of dollars from YouTube without showing his face. He builds 7-figure passive income YouTube channels for entrepreneurs without needing their time. In this episode, Chris breaks down how you can get on this train by breaking down some of the best practices from his proof of work. 
Jump right in and start building a 7-figure passive income without ever needing to show your face.

Things you will learn in this episode:
[00:01 - 04:44] Opening Segment 

Chris shares his background and the start of his content creation 

His overall goal was to entertain people but also get some money from it

The early struggles of starting a new channel 

The commitment you need to push through the slow period and hit success

[04:45 - 25:09] Building a 7 Figure YouTube Channel without Showing Your Face

Chris talks about the process of self-auditing 

Pay attention to current trends in the market

Do your due diligence around doing good research 

Chris’ moment of realizing he had proof of work 

Seeing 50,000 views on one video then growing 

How to build off of your original virality

How Chris set himself apart from other content creators in his niche 

The value of trend hopping and moving your audience 

How to build your content the right way 

Example from Mr. Beast’s blueprint 

Make sure your content is clear to understand

Keep it fast-paced and entertaining 

How to grow those numbers

The minimum metrics are 40 to 50% watch time and 10% click rate 

The higher your metrics, the better chances with the algorithm you get

What people tend to respond to 

How to make your thumbnails readable and attention-grabbing 

A quick word from our sponsor

[25:10 - 36:23] How Networking Builds Your YouTube Audience

Bonus recommendations and advice for creating thumbnails 

The power of leveraging celebrity 

Increasing your credibility and audience 

Who you know or what you know?

How to add value to creators who have a bigger audience than you 

High-ticket people are usually looking to solve a problem 

Use your best skill to offer value and achieve their goal 

Utilize your niche in a way that can give indirect monetary gain 

What success looks like for YouTube and how to reframe your view on it 

You can monetize in so many ways other than ad sense 

Ask yourself if you’re creating value for people 

If you enjoy your content and the process then you are succeeding

[36:24 - 40:10] Closing Segment  
ThE RaNDoM RouNd 

Want to connect with Chris? Check him out on LinkedIn and Instagram. 
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Tweetable Quotes: 
“Videos don’t need to be expensive, high-level production value. They just need to be in a position where people can understand it clearly… Everything in our world moves so quickly.” - Chris Zissis

“It really just boils down to create good value, good quality content, make it enjoyable too…” - Chris Zissis

“The goal is the process… Once you fall in love with that process, then the money will come.” - Chris Zissis

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