731: Justin Kline | The RIGHT Way to Do Influencer Marketing

If you’re not leveraging influencers to promote your brand, you may be missing out on one of the number one ways to build a following! Justin Kline is the Founder and President of Markerly, a pioneer of influencer marketing.
Justin has led the company’s growth, guiding strategic direction, product development, and developing Markerly’s platform and media practice. During Markerly’s ascension, he has spearheaded award-winning campaigns for Fortune 500 brands, Non-Profits, and Government organizations. In this episode, we learn about Justin and his unique and holistic approach to influencer marketing.
Tune in if you want to learn the RIGHT way to do influencer marketing, how to avoid typical pitfalls, and how Markerly can help you do it all!

Things you will learn in this episode:
[00:01 - 04:36] Opening Segment 

Justin talks about the generational shift in influencer marketing

How Justin first started tackling this market 

Translating blog technology into influencer marketing 

[04:37 - 15:23] The RIGHT Way to Do Influencer Marketing

Justin shares his insights on the change in how companies approach influencers

It boils down to working with the right people 

Enable a level of creative flexibility and control 

The vetting process of finding the right influencer 

Know when to use photo, video, or PR campaigns

Avoiding missteps when you get into this strategy 

Being disingenuous will be your downfall 

How Markerly helps companies find a good fit

How they think through the creative process for clients 

Creating a long term strategy to beat the competition

Why niching down is important for influencer marketing 

You need to align the views and personality of the brand 

It promotes authenticity

Price control and cost for engagement 

A quick word from our sponsor

[15:24 - 19:26] Justin Kline on Building Your Network

Justin gives advice around measuring the success of a campaign

It depends on what the brand wants to accomplish

Play the long game - look at the content value of influencers

Who you know or what you know? 

You need both in tandem 

You tend to gain to a network as you have more value to give

[19:27 - 27:09] Closing Segment  

RaNDoM RoUnD

How to connect with Justin

Links below 

Final words 

 
Tweetable Quotes: 
“[Influencer Marketing] boils down to just working with the right people… making sure that it’s a good match. You’re basically hiring people to be spokespeople for your brand.” - Justin Kline

Resources Mentioned: 

Evergreen

The War of Art

Getting Things Done

Want to connect with Justin? You can follow him on LinkedIn and Twitter. Build a greater sphere of influence and connection with your audience on https://markerly.com/.  
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