729: Collin Mitchell | Why Podcasting is a Secret Weapon to Building Your Business

Collin Mitchell does it all! He's a 4-time founder, father of 4, and host of the "Sales Transformation" podcast.
Collin and his wife started their first company at age 25 and grew it to $5M ARR (Annual Recurring Revenue) in 26 months! Not bad for someone who grew up poor, surviving on food stamps and government cheese, no? In this episode, you're going to see how investing in yourself, establishing positive habits, and building relationships through podcasting are the missing link between you and your success!
Jump right in and discover why podcasting is a secret weapon to building your business.

Things you will learn in this episode:
[00:01 - 06:26] Opening Segment 

A little intro to Collin Mitchell

Collin gives us a bit of his background 

Growing up with a rough childhood 

Thinking high education wasn't even an option 

How Collin's first sales job turned his life around 

"Just out-work your competition" 

[06:28 - 19:02] Going from $5M in Annual Revenue to Building a Podcast

How Collin built his career and entered entrepreneurship

A desire to acquire new skills 

Learning on the job 

A strength for leading by example

The decision to go out on do it on his own 

How Collin built $5M in ARR and moved into other businesses 

Transitioning to the online space 

Getting inspired by LinkedIn content 

How Collin got turned on to the idea of podcasting

Collin's start into podcasting 

The process of creating and releasing content

Failing to gain an audience

The value of creating a process and new habits

Pivoting to generate success from his podcast

Using the podcast to build relationships

Helping people create podcasts for their business

2.7M podcasts, less than half still release episodes because of poor strategy

[19:03 - 32:24] Why a Podcast is a Secret Weapon to Building Your Business

Collin talks about the reasons behind starting a podcast

It serves so many purposes surrounding relationships

The value of creating content

Finding your voice

How everything you learn from an interview carries over to business

There are tons of ways to make money podcasting 

The value of paid guesting

A quick word from our sponsor

Why you should pay to get in front of other people's audiences

Podcast audiences are one of the most loyal and responsive

[32:25 - 34:54] Closing Segment  

Who you know or what you know?

What you know is important but not as much as the who 

You need the right people to implement what you know 

How to connect with Collin

Links below 

Final words 

 
Tweetable Quotes: 
"If you do anything that has any sort of emphasis on building relationships for your business to drive revenue, a podcast platform works beautifully if it's done right." - Collin Mitchell

"Every podcast host that I talk to, one of the things they value most is what they get to learn from the desk… You get access to these people, and then you can ask them any question you want!" - Collin Mitchell 

Resources Mentioned: 

Sales Transformation podcast

 
Want to connect with Collin? You can follow him on Twitter and LinkedIn. Visit https://www.salescast.co for a "revenue-first" podcast network that generates unlimited demand!
 
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