720: Jeff Abraham | How to Build the Most Trusted Brand in Your Market

From designing computer chips and retiring early to becoming CEO of a sexual wellness company, Jeff Abraham has possibly one of the most unique stories I’ve ever heard.
Jeff is the CEO of the sexual wellness brand Promescent. Over the last 4 years, he's transformed Promescent from a single product brand to a leader in the industry. Backed by over 2000 healthcare professionals in the US alone, with over 1,000,000 bottles sold, Promescent has successfully captured the hearts of a loyal audience. 
Dive in and learn how Jeff took a brand entirely outside of his expertise and turned it into the most trusted brand in its market.

Things you will learn in this episode:
[00:01 - 05:18] Opening Segment 

I introduce today’s guest, Jeff Abraham

Jeff gives a bit of his background 

From designing computer chips to sexual wellness

How Jeff got into the company and became a CEO at 53

 
[05:19 - 28:59] How to Build the Most Trusted Brand in Your Market

Jeff shares insights about running a company different from his experience

Your brand is never the only option 

First - match the quality of what is in the market 

Next - make sure people like and trust you 

People buy from personality - be likable and entertaining

Getting people to like you 

Make everything you do ethical 

It’s not success if you get it dishonestly 

How Jeff brought elegance to the product 

Show people you’re a cut above

Why Jeff changed the name of the organization

How the product works

Solving a real problem while taking the “shame” out of it

Jeff’s initial strategy to balance building the product vs. pushing its marketing

80/20 rule - 80% building with 20% ad spend 

Implementing a “no instant gratification” rule 

Building the foundation of the business 

Reading the trends of your audience 

Reaching milestones as a business

Always outperform the next goal 

A quick word from our sponsor

[29:00 - 43:34] Protecting Your Brand and Building Its Legacy 

Jeff talks about diversifying your business

You will sell when people trust you 

Understand what your audience wants 

Jeff explains the reasons behind the products they put out 

The importance of having a formula for your business 

Why does your company exist? What makes you different? 

Ex: We will only release a product that we know works

People will reach out to you when they know your brand is trusted 

Jeff shares about the tragedy of the founder of the company 

Deciding to build a legacy in his stead 

[43:35 - 48:44] Closing Segment  

Jeff talks about the future of Promescent 

Getting into all Wall-Mart stores 

Releasing products for easy use 

Looking to grow and put it in the hands of another company

Finding someone who shares the same vision 

ThE RaNDoM RoUnD

How to connect with Jeff

Links below 

Final words 

 
Tweetable Quotes: 
“Very few times in life are you ever going to find yourself in a situation that the product or service that you have is so far superior that you’re the only option out there.” - Jeff Abraham

“Don’t get down in the muck; rise above…! You want to establish credibility to get the right people buying the product for the right reasons.” - Jeff Abraham

“In any business, you have to have a formula… What is the basis of this company? What really and truly sets us apart?” - Jeff Abraham

 
Want to connect with Jeff? You can follow him on Twitter and LinkedIn. If anything you heard in the episode seems perfect for you, head on over to https://www.promescent.com/ to learn more!

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