716: David Henzel | Killing it in the SaaS Space by Understanding "The Jungle"

Always an entrepreneur at heart, David Henzel realized that when you put value first, making money becomes the side effect! Ever since then, David has been building in the SaaS and e-com space for over 20 years and has had multiple exits, including MaxCDN. 
His passion is to help individuals and their organizations reach their full potential. The solution to this: UpCoach, a coaching delivery system that helps entrepreneurs make sure they’re always providing their clients with transformational results. Aside from UpCoach, he has a portfolio of companies including LTVplus, TaskDrive, and Shortlist.io.
If you want to learn how David cracked the code to deliver groundbreaking results to clients, then dive into the episode to find out how David’s concept of “understanding the jungle” can help you kill it in the SaaS space. 

Things you will learn in this episode:
[00:01 - 04:34] Opening Segment 

I introduce today’s guest, David Hezel

David gives his background in the SaaS and entrepreneur space 

From necessity to want to leave a legacy impact 

Building UpCoach to help coaches become more efficient

[04:35 - 15:18] Killing it in the SaaS Space by Understanding "The Jungle"

David talks about how he knew SaaS would become a booming industry

Leaning into one thing and providing as much value as possible 

No set strategy, money is a side effect of value 

Bringing a product to market, what is worth it and how to tell?

It all comes down to the power of the team 

Identifying the pain point and providing the solution 

How UpCoach was created to solve a problem 

The steps to take to start solving paint points

Understand the “jungle” 

Make sure you know the ins and outs of the state of your client’s space

How to bring ideas to life

Ideas are a dime a dozen, it’s all in the execution 

A quick word from our sponsor

[15:19 - 27:07] David Henzel on Buiding Your Network 

Who you know or what you know? 

You need the “who” to build a business 

Get connected with the people who know better than you 

Let yourself be dumb, but give value 

What you need to do as CEO

Fundraise - make sure money is coming in

Preach the mission and vision of the company

Hire people much smart than you 

The balance of casting vision and giving ownership to your team

You need to get the core values in order

Who you’re doing it for, why, and how to do it

Once they understand the vision like you, they will work like you 

Developing the skill of networking if it’s not natural to you 

Make decisions out of love not fear 

It’s about them not about you 

[27:08 - 35:35] Closing Segment 

ThE RaNDoM RoUnD

How to connect with David

Links below 

Final words 

 
Tweetable Quotes: 
“It’s always about seeing how you can provide as much value as humanly possible because I think money is a side effect of producing value.” - David Henzel

“Number one thing is you have to understand the jungle… Get an understanding of the current state.” - David Henzel

“If you want to scale you need to remove yourself from the business and work ON it not IN it.” - David Henzel

Resources Mentioned: 

Conscious Capitalism

Traction

The Alter Ego Effect 

Outwitting the Devil

The Four Agreements

 
Want to connect with David? You can follow him on LinkedIn, Twitter, and Instagram. Be sure to check out https://upcoach.com/ and find how you consistently deliver your clients the best results!

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