“I meet people and they go, 'I have a radio show…' I’m like, 'No, you don’t. You’re doing a podcast.' People just talk and talk and there’s nothing exciting going on.”
This is possibly one of the most incorrect sentences ever said. All respect to Mr. Howard Stern (Dude’s a legend!), but when it came to podcasting, the guy was just flat out wrong!
In this episode, you’ll hear exactly why that is and how podcasting has been crucial to the success of people, businesses, and brands alike.
Things you will learn in this episode:
[00:01 - 03:02] Opening Segment
We introduce today’s topic - Howard Stern was wrong about podcasting
Insight into why he might have said what he said
The feeling of watching people skip the grind
“Survivor bias”
[03:03 - 09:34] Podcasting is the Evolution of Radio
We reference a clip of Stern talking about podcasting
“You HAVE to broadcast”
What Stern got right about podcasting
A lot of people don’t do them well
You have to treat your craft seriously
How to prove Stern wrong
Be interesting!
The example of Joe Rogan
Podcasting is the new (better) radio
It is an evolution and an upgrade
International distribution
Freedom to listen in at anytime
[09:35 - 18:47] Why Howard Stern is Dead Wrong About Podcasting
How you can ‘test your steel’ as a podcaster
All you have to do is look at downloads and reviews
A quick word from our sponsor
Companies are missing opportunities by not putting ads on podcasts
Paying millions for TV programs
Joe Rogan alone gets more viewers than most of those programs
Thoughts on building a following
Podcasting can be the catalyst for people hearing your message
Your podcast can raise “real” money
Leveraging relationships through the podcast
Radio is not the answer
You get better with consistency
[18:48 - 20:49] Closing Segment
Despite all this, Howard Stern is still the GOAT
Make sure to check us out on Social Media
Links below
Final words
Tweetable Quotes:
“Podcasting is the evolution of radio and it, frankly, is a much better form of radio…” - Travis Chappell
Resources Mentioned:
Howard Stern is Dead Wrong About Podcasting - Article
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