684: Mehak Vohra | Getting Millions of Views on Marketing Ads by Niching Down

No matter where you come from or what your background is, anyone can achieve the height of their dreams if they know how. To learn more, today we have Mehak Vohra with us. 
Mehak is the Founder and CEO of SkillBank, a company that empowers people to reach their potential through education. Dropping out of college to pursue a startup career, her agency generated millions of views every month for her clients. She went on to work with VCs, startups, CNN analysts, New York Times best-selling authors, and anyone that wanted to build a brand and grow their user base.
Let’s get started and find out more about how Mehak gained millions of views for her clients by focussing on growing her niche. 

Things you will learn in this episode: 
[00:01 - 06:45] Opening Segment  

I introduce today’s guest, Mehak Vohra

Bio 

Mehak gives us some background on her story

Family background

Quiet and reserved growing up

Developing an interest in coding and tech

Going into college 

Dropping out to focus on business 

[06:46 - 14:49] Getting Millions of Views on Marketing Ads by Niching Down

Transitioning from West Virginia to Silicon Valley

Navigating the culture shock 

Open to more opportunities

Mehak talks about the process of building SkillBank

Building up a portfolio and network

LinkedIn marketing

Learning the ins and outs of finance and marketing 

Niching down to one thing

It provides clarity 

Offer the one thing you’re good at and scale it

A word from our sponsors 

[14:50 - 28:14] Mehak Vohra on Building Your Network

How Mehak helps others build up their businesses 

The importance of mentorship and practice 

Niching down on targeted education 

The shortage of education around useful marketing practices 

Mehak’s advice on developing your marketing craft

Start getting hands on experience

Who you know or what you know? 

Mehak talks about the importance of what you know 

Mehak’s thoughts around college education 

Still a valuable experience 

How SkillBank provides value to people who want to get started 


[28:15 - 31:54] Closing Segment

ThE RaNDoM RoUnD

How to engage with Mehak

Links below 

Final words 

Tweetable Quotes: 
“I don’t think your zip code, or where you’re from, or your financial background should keep you from achieving your dreams if you want to.” - Mehak Vohra
“When you have a standardized offering you become known as THAT person… I’ve built my brand around being the ‘LinkedIn girl.’” - Mehak Vohra
Resources Mentioned: 

SkillBank

Connect and engage with Mehak on LinkedIn, Instagram, and Twitter. Check out https://themehakvohra.com/ and kickstart your career marketing.
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