661: Brent Sprenkle | How to be Successful Selling Anything

There is a secret sauce to selling anything and everything, and while it may be hard at times, anyone can do it if they’re determined. Brent Sprenkle, author of Billion Dollar Portfolio, has worked as a commercial real estate broker and investor in Los Angeles for two of the nation’s top firms, Berkadia and Sperry Van Ness, specializing in apartment sales.
He brings more than twenty years of experience and expertise helping people achieve their objectives of exchange, expansion, consolidation, and disposition. With more than 350 apartment buildings sold, his sales of commercial properties have exceeded $1.2 Billion. 
Let’s dive deep into Brent’s experience so you can come out learning how to be successful selling anything. 
Things you will learn in this episode: 
[00:01 - 05:59] Opening Segment  

I introduce today’s guest, Brent Sprenkle 

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Brent gives us some background on his story

Went into engineering first 

Transitioning into brokerage 

An interest in how things are designed

[06:00 - 18:06] How to be Successful Selling Anything

Brent talks about the turning point getting out of engineering

Forced to become successful

The process of building wealth 

Anyone can do it

Dealing with constant rejection

The law of average comes into play 

Dealing with rejection in sales 

Don’t spend to much time thinking about it

Going from one thing to next

You have to get through the bad days

Working hard to get the deal 

Look for the easy deals 

A word from our sponsor

[18:07 - 25:59] Winning at Your First Deal

Brent’s advice to aspiring real estate investors

Educate yourself - The Billion Dollar Portfolio 

Recognize the differences in the industry

Start small and work your way up

Cautionary advice around investing

Finding the best bargains 

Understanding the difficulties of certain areas

Have realistic expectations

Don’t wait

[26:00 - 28:06] Closing Segment

How to engage with Brent

Links below 

Final words 

Tweetable Quotes: 
“Change never feels good… [But] two-thirds of the time, people are better off in the long run, it forces them to make decisions and make changes they should’ve made prior.” - Brent Sprenkle
“If you’re not losing deals then that means that you’re not winning deals, the two go hand in hand.” - Brent Sprenkle

Resources Mentioned: 

Billion Dollar Portfolio: How to Create a Real Estate Empire

Connect and engage with Brent by emailing [email protected], call 310-621-8221 or on LinkedIn. Check out https://www.berkadia.com/ to build your long term wealth.
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