653: Brett Helling | How to Leverage the Gig Economy

“Leveraging the gig economy for long-term success is more of a dream than a reality for most people,” but that could all be changing. Brett Helling is an entrepreneur who specializes in building, growing, and maintaining successful websites.
He has worked in the rideshare space since 2014, when he left corporate America behind and started driving for Uber and Lyft. inspired by the love of the freedom and flexibility that comes with owning a business, he started Gigworker.com, the website that connects workers to in-depth information about the gig economy. He is also the author of the book, Gigworker. 
Listen in and learn from Brett about the future of gig workers and how to leverage the gig economy
Things you will learn in this episode: 
[00:01 - 05:24] Opening Segment  

I introduce today’s guest, Brett Helling

Brett gives us some background on his story

Supportive upbringing 

Building a business as a kid

Gaining the desire to build a business 

Getting into investments and driving

[05:25 - 13:05] The Gig Economy is Here to Stay

Brett talks about why he decided to work for himself

Being told what to do 

Income isn’t the only factor 

The first website Brett ventured into 

Ridester 

Learning the power of building a website

Recognizing the future of the gig economy 

Brett’s venture into the gigworker website

Gig economy is here to stay 

A word from our Sponsor 

[13:06 - 24:34] How to Leverage the Gig Economy

The importance of niching down 

The best people are the ones who do one thing 

The balance between figuring it out vs. staying in your wheelhouse

Have the honest conversation

Brett talks about gigworker 

How it came to be 

Building it up 

How to get out of the 9 to 5 and into the gig economy

Why do you want to get in?

What are you good at?

Examples and advice

Biggest missteps in transitioning into the gig world

Discipline 

Managing tasks

Resources and task management

[24:35 - 29:34] Brett Helling on Building Your Network 

Who you know or what you know?

Equally important but depends on the why

When a relationship led Brett to a great opportunity

Networking with a scaling coach 

Getting around a group of peers to network 

Parting advice on leaving the 9 to 5

Look at what you’re leaving 

Be ready to put in the sacrifice

[29:35 - 33:50] Closing Segment

ThE RaNdOm RoUnD

How to engage with Brett

Links below 

Final words 

Tweetable Quotes: 
“The gig economy is here to stay, people are really making that shift… That’s the direction business is going.” - Brett Helling
“The first thing I would suggest people do when looking to get into the gig economy is ask themselves, why do you want to get into it...? and what are you good at?” - Brett Helling

Resources Mentioned: 

Gigworker

Asana Task Manager

The 4-Hour Work Week

Connect and engage with Brett on LinkedIn or email directly at [email protected]. Be sure to go to https://gigworker.com/ and unlock your gig work potential!
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