645: Emily Chang | How Asking the Right Questions Can Build a Brand Like Apple

When you get comfortable asking uncomfortable questions, you may be surprised about what you learn and how it can benefit others. Emily Chang is currently the CEO for McCann Worldgroup, China, and previously served as the Chief Marketing Officer for Starbucks, China, and the Chief Commercial Officer for InterContinental Hotels group, Greater China.
Earlier in her career, she led Retail Marketing for Apple in Asia-Pacific and began her career with eleven years at Procter & Gamble. She is an action-oriented visionary known for cross-cultural team engagement, innovative brand building, and authentic people leadership. She is also the author of the book, Spare Room.
A true world-class leader, I can’t wait for you to jump in and find out more about how asking the right questions can build a brand like apple.
Things you will learn in this episode: 
[00:01 - 06:37] Opening Segment  

I introduce today’s guest, Emily Chang

Emily gives a bit of her background 

Growing up as an immigrant

Navigating relationships and home-life

The pressure to succeed and excel

A hidden desire to become an oncologist 

[06:38 - 13:57] Asking Unfiltered Questions 

Emily talks about what drove her to go into finance

Brand management as a redirect

Asking the right questions

Don’t fear failure 

Leverage learning through asking

Building meaningful connections

Always finding a way to add value 

A word from our Sponsor 

[20:51 - 27:15] How to Build A Consistent Brand

Emily talks about how to keep a brand consistent at a large scale

Being operational

How humility comes into play 

Focus outward not inward

Asking the right questions

Leaving a legacy 

Stop focusing in on the ‘selling’

Ask what legacy you want to leave with people 

Give people something to stand for

Contribute more than you consume 

[27:16 - 38:34] Building Your Network

Who you know or what you know?

How you approach things may be more important than the what or who

Remember to surround yourself with the right people

How relationships led to opportunities in Emily’s life

Learning from mentors

How to add value to people above you

The impact of organic networking

Genuine questions and curiosity

Asking what you can add

[38:35 - 48:27] Closing Segment

ThE RaNdOm RoUnD

How to engage with Emily 

Links below 

Final words 

Tweetable Quotes: 
“I think I was always interested in constantly building connections with people and seeing where I could add value with what I had to offer.” - Emily Chang
“I just learned to ask, and I think early on I was exposed to the difference between learning and failure… If I can learn something, and then I can turn around and leverage what I’ve learned, and it benefits someone else, I would consider that success.” - Emily Chang
“My job is not to innovate and make a name for myself, my job is to pay tribute to this brand and bring it to life in the best that I can in the context that I find myself in.” - Emily Chang

Resources Mentioned: 

The Spare Room - by Emily Chang

Connect and engage with Emily on LinkedIn. Check out https://www.mccannworldgroup.com/ and learn how YOUR brand can play a meaningful role in people’s lives!

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