627: Jordan Harbinger | The State of Podcasting

Having a podcast is one of the best ways to scale your message and there are great things coming to this space! In this episode I welcome back a very special guest, Jordan Harbinger.

If you don’t know, Jordan is the ‘Larry King’ of Podcasting. He was once a Wall Street Lawyer who turned to talk show host, social dynamics expert and entrepreneur. Jordan has always had an affinity for social influence interpersonal dynamics in social engineering and is now a podcaster and radio personality who hosts the Jordan Harbinger Show, which boasts some of the highest profile interviewees in the podcasting space. 

Tune into this episode if you want to learn how Jordan uses the power of networking and building relationships, as well as important conversations around the state of podcasting.

Things you will learn in this episode: 
[00:01 - 06:30] Opening Segment 

I introduce today’s guest, Jordan Harbinger

Bio

Check out guestio.com and let’s get you some world-class content

Exciting things happening in the podcasting space

Jordan’s thoughts on the podcasting space

Podcast discovery through Facebook

Navigating a crowded space 

[06:31 - 20:35] The State of Podcasting

How Apple is losing footing in the podcasting arena

Negligence in optimization 

Podcasting vs. YouTube

The revenue difference 

How platforms affect your content

The projections of opening podcasts to Facebook

From millions to billions of eyes

Saturation can’t be your excuse for not starting

Current platform numbers

Great things coming for podcasting

The example of Clubhouse

How podcasting beats Clubhouse

The FOMO factor is over

The inclusivity and re-playability of podcasting

Clubhouse is a waste of time

[20:36 - 35:40] More People Listening, Less People Talking

The issue of too many people not adding value

A distraction from people who really know what they’re doing

There are real people creating real art in the podcasting space

My example from the startup space 

Facebook dominates clubhouse in the market space

The podcasting community is hard to pollute 

New players coming into the space 

Podcasting weeds out junk naturally 

The intimacy of podcasting

The great revenue equalizer 

A uniquely decentralized platform

A word from our sponsor

[35:41 - 42:39] The Future State of Podcasting

Jordan’s thoughts on future of interview formats

The importance of your niche 

Facing money giants

What it take to break even

Interview formats don’t need as much funding 

[42:40 - 51:55] Closing Segment

Jordan’s advice towards starting a podcast

The importance of adding actual value within your network

Don’t fall into the FOMO trap

Do it because you would do it even if no one listened

The wins and losses of podcasting

The opportunities that arise from the podcast space

How to engage with Jordan

Links below

Final words 

Tweetable Quotes: 

“If you've got an entrenched player in the social media space, and they're like, ‘Hey, we're doing podcasts,’ that's great news for the ecosystem.” - Jordan Harbinger

“Why am I doing something for 600 people, when I can talk into this mic right here, at my leisure with no pants on and get hundreds of 1000s of people or on a smaller show at least get 10x the amount of people if not 100x, or 1,000x, the amount of people listening?” - Jordan Harbinger (On Clubhouse)

“Podcasting slowly, but surely gains ground over time and makes a lot of money and has really loyal fan bases.” - Jordan Harbinger

Resources mentioned: 

Jordan Harbinger Show

Connect with Jordan on Instagram, LinkedIn, YouTube, and Twitter. Make sure to check out his website https://www.jordanharbinger.com/ Learn the stories, secrets, and skills of the world’s most brilliant and interesting people.

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