626: Donald Miller | How to Build a Story Brand

As a business owner, networker, and/or entrepreneur, it’s your story that captures the attention of the people you are trying to reach. Donald Miller is an author, public speaker, business owner, and the CEO of StoryBrand. He is also the author of the #1 bestselling book Building a Story Brand.

Through his company StoryBrand, he helps people capture and clarify their message to their audience/customer base in a way that sells not just a product or service, but a story that they can join. 

Don’t miss out on the gold in this episode as we dive in and learn more from Donald about the factors you need to become a best selling author, and how to build a story brand.

Things you will learn in this episode: 

[00:01 - 05:11] Opening Segment 

I introduce today’s guest, Donald Miller 

Bio

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Donald gives us a bit of background on his story

Growing up on survival mode 

Introverted as a kid

Becoming a great CEO 

Never went to college!

[05:12 - 19:48] How to Build a Story Brand

Vanderbilt University picked up the StoryBrand Framework 

A desire to become a best selling author 

The journey there 

When to know you have got something ‘good’

You need to be obsessed with it 

A built in ‘shit-detector’ 

Confess and test material 

The daunting task of marketing a book on marketing

Developing and testing the framework first

Doubling revenue with words alone 

Donald’s experience after writing his first book

Overcoming the ego 

Releasing more books successfully 

When to stick with it, when to give it up

Delusional optimism will get you far

Don’t hold on to past things as precious 

A word from our sponsor

[19:20 - 32:17] What it takes to become a NY Times Bestselling Author

Donald’s ingredients for getting a book to hit

The luck factor

The value factor

The self-promotion factor

The importance of humility 

Arrogant people don’t self-promote 

Humble people know people need their message

Who you know or what you know? 

Who you know, but you have to be competent 

Take the shot when you get the opportunity

Evening out the playing field for others 

Stay uncomfortable 

The art of pushing yourself

Push it then back off and repeat 

Dive into the deep end but don’t stay there 

[32:18 - 43:22] Closing Segment

How to build a story brand 

Takin the elements of storytelling and turn it into message clarification

How to keep people interested 

Problem 

Product 

Result 

The 4 characters you can play 

ThE RaNDoM RoUnD

How to engage with Donald 

Links below

Final words 

Tweetable Quotes: 

“One of the differences between good CEO’s and great CEO’s… One of the greatest common denominators of those who make that leap, is that they grew up poor.” - Donald Miller

“These businesses were doubling in sales by only changing the words on their website… and the great thing is words are free!” - Donald Miller 

“Delusional optimism will get you very far in life.” - Donald Miller

“If you’re slightly uncomfortable, you’re growing.” - Donald Miller

Resources mentioned: 

Building a Story Brand

Books by Andrew Grove

How I Built This - Podcast

Website Wednesday

Connect with Donald on Twitter, LinkedIn, and Facebook. Check out https://storybrand.com/ and start clarifying your message! 

Pick up a copy of Donald Miller’s latest book “Business Made Simple. 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More” here. For more information, visit www.www.businessmadesimple.com.

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