615: Jason Harris | How to Persuade Without Being Annoying

A huge part of any business is persuasion. Influencing people into buying your products, availing of your services, or supporting your brand is an art, and that is what Jason Harris will talk about in this episode.
Jason Harris is the co-founder and CEO of Mekanism, a marketing company. Today, Jason talks about how you can persuade people without being annoying. He also shares his thoughts on college education, building a network, and starting your own venture.
Join us and learn how you can influence other people and build your network effectively! 

[00:01 - 04:00] Opening Segment 

I introduce Jason to the show

Jason’s background

A quick fun chat between me and Jason

[04:01 - 14:39] Starting Your Own Venture is a Long Game

Jason’s teenage years

Being a fan of the band Kiss

How Kiss persuaded people by storytelling

How Jason got into advertising and marketing

The influence of TV

Analyzing TV commercials in his early years

Jason’s thoughts on going to college

College: Good use of time or not?

Advantages of going to college 

Study something you’re interested in 

Working in the advertising industry

Why entrepreneurship is a long game

Learning from work experience

How working at other places enhances your decision making

[14:40 - 25:20] CEO of Mekanism Talks Business and Networking

Transitioning to business

Don’t do it on your own

Building a team

The advantage of even distribution of equity among partners

How to stay on the same page with your partners

Never let relationships drop to zero

Keeping your network thriving and alive

[25:21 - 30:14] Closing Segment

The soulful art of persuasion

Why being yourself is key

Having a generous mindset

A preview of Jason’s new book

Tweetable Quotes: 
“I subscribed to playing the long game. Knowing if that’s something you want to do, there’s value in picking up information, clues, and ideas from working at other places… It’s gonna save you time from making a lot of mistakes or pitfalls...” - Jason Harris

“You think you don’t have to be disciplined, but discipline drives habit, and habit drives the success of building that network… Popping an article to them when you’re thinking about them takes about 10 seconds. It doesn’t have to be carving out an hour for a conversation in our busy schedule, but keeping people on top of mind and building your network in that way really keeps that network thriving and alive... - Jason Harris

Resources Mentioned:
The Soulful Art of Persuasion by Jason Harris

Connect with Jason on LinkedIn, Instagram, and Twitter. Check out his new book, The Soulful Art of Persuasion.

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