603: Brittany Krystle | How to Build a Brand

Succeeding in business is a game of finding and being found, and that’s why personal branding is so important, and “your personal brand IS your business.” With a decade of experience in personal brand strategy & content development, Brittany Krystle was hands-on with some of the biggest personal brands online to grow their influence, including Gary Vaynerchuk, Marie Forleo & Tom Bilyeu.

Since that time, she has taught thousands of entrepreneurial-minded visionaries how to position themselves online to achieve their goals and create the future they dream of. Her podcast, Beyond Influential, is all about giving you no-BS deeper level conversations, behind-the-scenes insights, and inspirational, actionable interviews from the most influential names across industries. 

Let’s dive in and learn from the best how to build a brand.

Things you will learn in this episode: 
[00:01 - 07:14] Opening Segment 

I introduce today’s guest, Brittany Krystle

Bio 

Be sure to check out guestio.com and start booking

Brittany shares a bit of her background 

Growing up outside of LA 

A dream to be in the NBA as a kid 

Pressured to pursue things like law - ‘safe path’

Learning how to work hard early on  

Talking about the balance of enjoying your school years

[07:15 - 20:00] That’s ‘Not Safe’ 

Brittany talks about doing what you love vs. pursuing a safe route 

Resources available now 

Being pushed towards safety 

The value of having a gap between high school and college

Brittany shares her journey through college and into her career 

Straight from college to legal work 

Working as a student during the recession 

Looking around and realizing no one’s happy 

Opening doors through the online space 

Pursuing the unsafe route 

 A word from our sponsor

[20:01 - 36:16] How to Build a Brand

Brittany talks through her transition 

Navigating through careers 

A culture of fear 

Getting a job with Gary V through a Tweet

The positive experience working for Gary 

Getting asked to do growth hacking 

From early days to impacting branding 

Pivoting out to find freedom 

Looking for something remote 

Trying to replicate the success 

What Brittany learned about branding

Everyone is human 

The value of starting the podcast

Being yourself and putting yourself out there 

The importance of practicing what you advise 

Giving a voice to the silent experts

[36:17- 48:48] Closing Segment

Who you know or what you know?

Who you know and who knows it

Finding and being found 

Brittany shares about a relationship that propelled her forward 

Podcasting guests

The dinner that changed everything 

Long term relationship building 

ThE RaNdOm ROunD

How to engage with Brittany 

Links below

Final words 

Tweetable Quotes: 
“You being you is the key that unlocks these doors…” - Brittany Krystle
 
“Sometimes the loudest people are the ones who know the least, my passion is to give the people who’ve actually been in the trenches… I love getting those people in front of audiences.” - Brittany Krystle

“It’s a game of finding and being found, and that’s why personal branding is so important. It’s great to know all these things, but if nobody knows you know it, then what good is it?” - Brittany Krystle

Resources Mentioned:

Beyond Influential Podcast

Connect with Brittany on Instagram, Twitter, and LinkedIn. Check out https://www.brittanykrystle.com/ if you want more expert content strategies and brand insights.

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