593: Rick Cesari | Building Brands like GoPro and George Foreman Grills

Rick Cesari is a prime example of how relationships and networking can source your continued success. Rick is a pioneer in how to build corporate brands and take them to the next level, specializing in creating and implementing direct-to-consumer marketing plans that generate robust growth for both businesses and brands.

By applying similar direct response strategies and video marketing he has been responsible for helping to create and market many well-known, iconic brands like The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. After 25 years in the industry, he now offers his knowledge in the form of consultations and books.

Let’s dive in and learn from the master how you can be building brands like GoPro and George Foreman Grills.

Things you will learn in this episode: 
[00:01 - 06:41] Opening Segment 

I introduce today’s guest, Rick Cesari

Pioneer in the D2C marketing industry for 25 years

Billions of dollars in sales

Be sure to check out guestio.com and start booking

Rick gives us some background into his story

Born and raised in North of New York City

Impacted by the death of his father 

College experience and path

Consuming knowledge about making money 

From biology to marketing 

Learning the basics of D2C

[06:42 - 16:49] The Opportunities of Direct Response Marketing

Rick talks about being open to education

A love for reading

Learning from mentors

Learning the basics of Direct Marketing

You always know where your money is going

A measurable product

The beginning days of Direct Response

Rick’s story with his real estate mentor 

Running successful ROI programs 

Doing live seminars with a break out product 

Turning a slanted grill into into the George Foreman 

One of the most successful infomercials in history

150M Units sold on the first run

Built on relationship 

Asked to do marketing for other companies 

A word from our sponsor

[16:40 - 24:31] Building Brands like GoPro and George Foreman Grills

Rick talks about an opportunity that didn’t work out and why 

The importance of testing the product 

Finding small products that aren’t new 

Finding products to advertise

Rick talks about finding GoPro

Rick talks about key relationships that built him up

The single source of success

Learning to develop relationships

Under promising and over delivering 

4 examples of relationships that helped in the long run 

[24:32 - 31:37] Closing Segment

Who you know or what you know?

Both are important - what you know is the foundation as and expertise 

Attracting the who through networking 

Rick’s practical advice for people who feel they are bad at networking 

Looking for the people you need 

Asking questions 

ThE RaNdOm ROunD

How to engage with Rick

Links below

Final words 

Tweetable Quotes: 
“When you’re doing direct response marketing, any type of advertising you do is always measurable… Another word for it is called accountable advertising.” - Rick Cesari

“I think one of the things that I’ve been able to do in my career is find products when they’re very small but they’re not brand new… What I’ve been able to do is take something small and put a magnifying glass to it through the direct response marketing.” - Rick Cesari

“I would say relationships and networking have been the single source of my continued success.” - Rick Cesari

Resources Mentioned:

The Amazon Jungle

Building Billion Dollar Brands

Connect with Rick on LinkedIn, Twitter, and Facebook or at [email protected]. Go to https://rickcesari.com/ and start learning how to reel in clients.

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