583: Phillip Stutts | The Undefeated Marketing System

What if I told you that in this cutthroat world of marketing, there is one system that goes undefeated and has even led to the winning of several presidential elections?

In this episode, Phillip Stutts comes back to reveal some answers. Phillip has over 2 decades of experience working on campaigns with billions of dollars in political ad spend and has contributed to over 1,407 election victories, including 3 U.S. Presidential victories. He plays and wins the game of both political and corporate marketing on the highest level. He is now the author of the book, The Undefeated Marketing System.

Don’t miss out on this episode, and tune in to find out more about Phillip and this system that is taking the marketing world by storm.

Things you will learn in this episode: 
[00:01 - 05:50] Opening Segment 

Sponsored ad  

I introduce today’s guest, Phillip Stutts

Marketing Maverick 

Achievements 

Be sure to check out guestio.com and start booking

Phillip’s data-driven marketing strategy 

What you’ll find in the book 

Committed vs. Interested 

[05:51 - 21:27] The Undefeated Marketing System

How do you understand your customer better?

How it works in a political campaign 

Finding the issues that are rising to the top 

Building out the plan

Build the brand 

The example of the Trump campaign 

The project Phillip ran 

Breaking through 10,000 other ads

Phillip shares a story about an eCommerce business 

Building a huge Instagram following 

Running insight reports for the client 

Another story about a billion-dollar title company

An interesting purchasing behavior among their clients

Building a human connection

A word from our sponsor

[21:28 - 31:47] A Look at the Marketing that Changes of History

Phillip talks about trends in the 2020 election that wasn’t as well known

21,500 voters could have changed history 

The actions Biden took that worked 

Phillip shares about the Bush v. Gore election 

Out innovating competitors

Winning more than you lose

Engaging with Phillip’s data and analytics

Utilizing customer data effectively

Free data assessment 

[31:48 - 38:56] Closing Segment

Who you know or what you know?

Always ask who not how

RaNDoM RoUnD

How to engage with Phillip

Links below

Final words 

Tweetable Quotes: 
“If you have a brand that is not in alignment with what the customer or the voter cares about, then they're gonna leave.” - Phillip Stutts

“That’s why everybody struggles so much with digital marketing now because they don’t understand what they’re up against and it’s a science. I just figured out a formulaic system that I know works and I just wanted to put that out into the world.” - Phillip Stutts

Resources Mentioned:

The Undefeated Marketing System

Fire Them Now

Contagious 

Who not How

Connect with Phillip on Twitter and Instagram. Go check out https://www.phillipstutts.com to learn even more about your customers.

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