563: Kira Hug | Copywriting For Jasmine Star, James Wedmore, and More

Copywriting has to be one of the most important factors in the success of the launch of a business. Today, I have one of the best in the business, Kira Hug. Kira helps small business owners and SaaS companies sell their ideas, products, services, and programs through copy that creates meaningful conversation. She’s unique in her approach because she allows business owners to ‘own their weird,’ and be fully true to themselves. She is also the co-host of the Copywriter Club Podcast. 

I can’t wait to hear more from Kira’s story and learn more about winning copywriting that successfully launched for names like Jasmine Star and James Wedmore. 

Things you will learn in this episode: 
[00:01 - 06:40] Opening Segment 

Sponsored ad  

I introduce today’s guest Kira Hug

Host of Copywriter Club Podcast

Copywriter for many big-name, successful launches

Be sure to check out guestio.com and start booking

Kira gives us some background

Moving to Virginia during the awkward phase 

Daughter of a pilot

Always into community building and connection 

Into art and creativity as a kid 

Following the artist’s path 

[06:41 - 16:52] Relationships Paving the Path to Success

Kira talks about her college experience 

Going to Virginia Tech for art 

Starting in Graphic Design 

Hanging out with a wide group of friends 

Taking the different experiences into business 

Relationships that led to a new path 

Moving to NY from zero

From Enterprise Rent-A-Car to Este Lauder 

Turned off to the corporate world 

Going into the nonprofit world 

The insights to prioritize learning and growth over a paycheck 

Disillusionment with corporate jobs

Keeping the curiosity going till something sticks 

The entrepreneurial itch 

A word from our sponsor

[16:53 - 25:53] Copywriting for Jasmine Star, and James Wedmore

Kira talks about how she got started into copywriting

Working at a startup 

Hired to write copy for friends at first

Encouraged by friends to keep doing copy 

Kira’s ascension in the copy world 

Finding good clients fast by investing in her brand 

Invited to teach at a Mastermind retreat 

Getting into the right room and saying yes 

The progression to today

Going into partnership 

Hosing a podcast together 

Creating a community for copywriters

[25:54 - 35:30] Closing Segment

Who you know or What you know? 

People are always first 

You have to bring something to the table 

Success comes from connecting and community 

Unlikely relationship that became a path to success

Getting onto podcasts and networking 

Example from Mike Kim 

ThE RaNdOm RoUnd

How to engage with Kira

Links below

Final words 

Tweetable Quotes: 
“I knew that I wasn’t ready to become an entrepreneur, but I knew that that was finally the direction that I saw myself moving…” - Kira Hug

“I think the power of networking and being in the right room; if you can get in that right room with the right clients, it can be such a true game changer.” - Kira Hug

Resources Mentioned:

Copywriter Club Podcast

Copywriter Club Facebook Group

Spooked Podcasts

The Copywriter Club Website

Connect with Kira on Instagram and Twitter. Definitely go and check out https://kirahug.com/ to learn even more.

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