555: Landon Stewart & Chris Stapleton | $850kMonth with Facebook Groups

In the networking space, social media and relationships are key, and today’s guests are the experts of utilizing it and helping others do the same. Landon Stewart and Chris Stapleton are the Co-Founders of Clients & Community, a company that helps people all over the world build and maintain client acquiring Facebook groups. They’ve built themselves up from consulting 7-figure brands and now have branched out to their own Facebook group boasting a $4M run rate.

Let’s really lean in here and learn practical strategies around how you can generate $850K a month with Facebook Groups.

Things you will learn in this episode: 
[00:01 - 07:50] Opening Segment 

Sponsored ad 

I introduce today’s guest Landon Stewart and Chris Stapleton

Clients & Community

Growing clients through Facebook groups 

Be sure to check out guestio.com and start booking

Landon shares some of his backgrounds 

Father as an insurance salesman going door to door

Got into affiliate marketing 

Bypassing the college route 

Chris shares some of his backgrounds

The process of dropping out of college 

Struggling to see the money 

Choosing the entrepreneurial path 

Meeting Landon through mentorship with Mark Hoverson

[07:51 - 13:37] Watering the Seeds

Chris shares his experience in affiliate marketing 

The first time making money

Staying consistent and patient 

Landon talks about getting into the social space 

The effects of the apprenticeship 

Starting on the public space 

Getting stuck and growing from a Mastermind 

Chris talks about the value of mentorship 

How can we/I fix this problem? 

Who can we hire to fix this problem?

Reaching out for help when needed 

[13:38 - 23:07] Going From $20,000 a Month to Almost a Million

Landon talks about how they scaled their Facebook group 

The offers and client acquisition strategy 

Building the Facebook group 

How to provide content and conversion 

Utilizing ads to drive the right people 

Chris talks about reinventing the FB group 

Communities and building cultures

The quintessence of groups 

Revelations through a new study 

A word from our sponsor

[23:08 - 38:04] How to Grow Your Facebook Group

Landon talks about strategies to generate growth 

80% from ads 

Finding a way to advertise the FB group

The trifecta lead

The scalability 

Chris breaks down the content aspect 

The mistakes coaches make on content 

2 to 3 posts a week 

The content is strategic 

Handling objections before they come up 

Promotion over creation 

Landon follows up with conversion 

The problem with selling in a group 

Getting people to raise their hands 

Super introduction questions 

Talk to many, sell to one 

[38:05 - 41:13] Closing Segment

The value of this content 

Who you know, or What you know? 

Chris talks about the ‘who’ teaching you the ‘what’ 

Landon talks about the value of who you know 

How to reach out to Landon and Chris

Links below

Final words 

Tweetable Quotes: 
“I made my first official dollar online and from that point on the seed was planted, and I continued to water that seed, put sunshine on that seed, and now it’s sprouted into a forest…” - Chris Stapleton

“We really felt like communities and building cultures around a program is where the future’s headed. And we wanted to be ahead of that.” - Chris Stapleton

“We see the value, of course, in a group, but we also see the value in other communication platforms and being able to follow up with those leads elsewhere.” - Landon Stewart

Resources Mentioned: 

https://buildyourgroup.com/ 

Connect with Landon and Chris. Be sure to go and become part of the community yourself at https://www.facebook.com/groups/clientsandcommunity. 

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