554: Eric Siu | Leveling Up How to Master the Game of Life

Not all entrepreneurs start as someone who was successful in academics or social skills. Eric Siu found his success starting as a serious eSports and poker player then converting his experience into the world of digital marketing. Eric is the CEO of ClickFlow, a content intelligence software that helps grow SEO traffic.

He is also an investor and an advisor to many who look to bring their businesses to the next level. He’s worked with companies such as Amazon, Uber, and Salesforce as a digital marketing advisor and now shares his expertise through two podcasts and his new book, Leveling Up. 

I’m looking forward to getting into today’s episode and learning more about mastering the game of life from the master himself.

Things you will learn in this episode: 
[00:01 - 07:26] Opening Segment 

I introduce today’s guest Eric Siu

Founder and CEO of ClickFlow

Podcaster 

Digital marketing expert 

Be sure to check out guestio.com and start booking

Eric shares a bit about his book and what to expect 

Available as of Feb 24th, 2021

Acquiring power-ups in life 

The wealth ladder 

The game as life

Link below 

Eric’s background 

Feeling like a failure as a kid 

Into gaming 

No interest in school 

The lessons learned from games 

[07:27 - 14:36] Failing Up; Mastering the Game of Life

Combining the lessons learned and applying it to business

Eric’s experience in negotiating deals 

Failing your way up

How Eric formed his marketing skills 

Getting hooked on digital marketing

Consuming content through books 

Failing constantly 

The beauty of business - hitting the home run

You just have to get it right once 

Taking the time to turn things around 

Reinvesting 

[14:37 - 20:33] Diagnose Your Unfair Advantage; Leveraging the Best Channel

Eric breaks down the best marketing channels to focus on 

Strategy is not the goal

Diagnose your unfair advantage

Executing tactics with strategy 

Eric talks about channels to look for

Clubhouse 

Leveraging Twitter 

Algorithm strength of TikTok

LinkedIn organic strength 

What works best for what you want to achieve

[20:34 - 29:27] Closing Segment

Who you know or what you know?

Who - the power of peer groups 

Learning and teaching 

The network effect

One relationship that changed everything 

Experience with hiring someone 

Finding someone at a conference 

ThE RaNdoM RoUnD

How to reach out to Eric

Links below

Final words 

Tweetable Quotes:

“The reason why it’s not called level up, it’s called Leveling Up, because the game doesn’t end, you continue to play the game… for me, business is the ultimate game.” - Eric Siu

“At some point you get so numb to failure, it’s the ticket to success.” - Eric Siu

“If you want to go far you go with a team, if you want to go fast you go alone.” - Eric Siu

Resources Mentioned:

Marketing School Podcast

Leveling Up Podcast

Leveling Up: How to Master the Game of Life

Let My People Go Surfing

Good Strategy/Bad Strategy

A Nordic Theory of Everything

The Great CEO Within

Connect with Eric on LinkedIn, Twitter, YouTube, and Instagram. Be sure to visit https://www.levelingup.com/ to learn more.

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