539: Nick Cavouto | Pillars of Personal Branding

Nick Cavouto has "the best-kept secret" behind Fortune 500 executive personalities of multi-billion dollar brands like Microsoft, Paychex, and Pandora. Nick is an entrepreneur, speaker, and mentor who uses his world-renown expertise in personal branding to transform experts into thought leaders and mentor entrepreneurs on how to dominate the “attention currency” of their audience.

His work has helped hundreds of entrepreneurs earn over 1.5+ billion digital impressions online, 500,000+ leads, and $60M+ dollars in revenue. You’ll find him featured in Forbes, Entrepreneur Magazine, and Gary Vaynerchuk’s blog.

Needless to say, with such an impressive resume, I’m excited to jump right into the episode and learn Nick’s pillars of personal branding! 

Things you will learn in this episode:
[00:01 - 06:48] Opening Segment 

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I introduce today’s guest Nick Cavouto

Mentors entrepreneurs 

Personal brand expert 

Transformational leadership

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Nick gives us some background on himself

Dad was a drug dealer before he was born 

Entrepreneur family 

Oscillation in emotional family dynamics

Facing both wide acceptance and rejection while young 

Nick’s time in school

Positive view of grade school

The ability to be yourself

The struggle of making decisions in college

Finished college in his 20’s

[06:49 - 11:56] The Spirituality of Business

Nick talks about beginning to find purpose 

Starting to work for a non-profit organization

The opportunity for leadership and management 

Nick talks about his time going back to finish college

The addition of responsibilities at home

The journey to now

Disappointment with the non-profit organization

Applied for a Fortune500

Left the Fortune500 and started an agency

Picking up spirituality again with a different perspective 

Mentoring entrepreneurs now

[11:57 - 17:54] Why Personal Branding

Nick talks through the emergence of personal branding

The repeated history 

The future of personal branding is here

The miss of not thinking about new technologies

Brand always wins

Figure out the major differentiator 

Personal branding solves the puzzle of dropping prices

People do business with people who they trust

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[17:55 - 24:26] The Pillars Personal Branding

Nick talks through action steps to get started

People buy you not a product

Story, Energy, Magic

Your story

Who you are and what happened 

Relatable and transparent

Your energy

Do you fill people’s bucket, or draw from it

Your magic

Your unfair advantage 

The first 3 of 7 key steps to personal branding

1. Your personal story 

2. Platform - audio, video, our written?

3. Positioning 

Where to get the rest of the 7 steps

Links below

The importance of positioning 

Your differentiation 

Communicating your superpower

Core thesis 

Your ‘flex’

[24:27 - 30:19] Closing Segment

Who you know or what you know?

The segway of who you know provides context on who knows you

People’s perception of view 

Nick’s top tips to building relationships

Content builds relationships

Relationships build trusts 

Trust drives revenue

Building relationships is foundational to building success

ThE RaNDoM RoUnD

How to reach out to Nick

Links below

Final words 

Tweetable Quotes: 
“My focus today is around mentoring entrepreneurs, allowing them to see that authenticity and connection is the ultimate currency in business.” - Nick Cavouto

“What’s really going to differentiate you, what’s gonna make you different? It’s going to come down to your personal brand.” - Nick Cavouto

“People are not buying a product, they’re buying you.” - Nick Cavouto

Resources Mentioned: 
Nick Cavouto Mentorship VIP

Connect with Nick on Twitter, LinkedIn, and Instagram. Visit https://www.nickcavuoto.com/ to learn more about the pillars of personal branding.

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