531: Nir Eyal | How to Become Indistractable

What would you do if you could have back all of your unproductive hours? With today’s guest, you might get a good idea about how to achieve that. Nir Eyal is an educator and the best-selling author of, Hooked, and Indistractable: How to Control Your Attention and Choose Your Life.

For most of his career, he’s worked in the video gaming and advertising industries where he learned and applied the techniques used to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.

I’m looking forward to having you jump in with us and learning from the man who wrote the program himself, how to reclaim your productivity and become Indistractable. 

Things you will learn in this episode:
[00:01 - 06:33] Opening Segment 

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I introduce today’s guest Nir Eyal

Teacher, consultant, and writer 

Intersection of psychology, technology, and business

Co-founder of 2 tech companies 

Two-best selling books

Critically acclaimed writer 

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Nir gives some background on himself 

The field of behavioural design 

How we can control our attention 

Grew up clinically obese 

Learning to gain control of food 

[06:34 - 14:09] The Opposite of Distraction; Gaining Control of Discomfort

Nir talks about how his battle with food taught him about distraction 

Motivation to learn and gain control 

Distraction vs. traction 

Who to blame for distraction 

Most distraction begins from within 

The issue of emotion regulation; dealing with discomfort

This is something in your control

What you can and cannot control 

Dealing with the discomfort 

The fads behind mindfulness 

Tactic vs. strategy 

The strategies you can learn from the book

Distraction and traction; external and internal 

Master the triggers first 

[14:10 - 26:57] How to Become Indistractable 

Nir shares how he became who he is today 

Going back to school

Becoming a blogger 

Networking to become an educator 

Writing his first book 

Why Nir went back to school 

The goal to go after Silicon Valley

Selling things made out of bits rather than atoms

A word from our sponsor [18:15]

What’s on the horizon for Nir

Helping the world become Indistractable 

The parallels of overeating and technology

It’s time to stop blaming the products 

Responsibility vs. Blame

These things are not your fault, they are your responsibility 

You are way more powerful than you think 

Our level of connection and disconnection today 

Making time for traction 

Turning value into Time

Knowing what you’re distracted from 

The real problem with loneliness 

Book time for real connection 

[26:58 - 35:16] Closing Segment

Who you know, or What you know?

Depends on the area of professional advancement 

One can lead to the other 

A relationship that changed your life? 

Meeting his wife

Nir talks about his investment portfolio 

Nir’s ‘Office Hours’ 

ThE RaNDoM RoUnD

How to reach out to Nir 

Links below

Final words 

Tweetable Quotes: 
“The opposite of Distraction is not Focus; the opposite of Distraction is Traction. Traction is any action that moves you towards what you want to do.” - Nir Eyal
“You are way more powerful than you think… we control these technologies rather than them controlling us.” - Nir Eyal
“You can’t call something a distraction unless you know what you got distracted FROM.” - Nir Eyal

Resources Mentioned: 

Indistractable: How to Control Your Attention and Choose Your Life 

Hooked

You can connect with Nir on LinkedIn and Twitter. Check out his website https://www.nirandfar.com to learn even more about the blog. 

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