529: BYN Breakdown | You Don't Have to be the Expert

There can be a lot of fear and limiting beliefs surrounding the topic of starting a podcast. On this BYN Breakdown, we want to focus on the level of expertise needed to get into the game. What do you need to know? How much do you need to know? I think you’ll be surprised that you don’t have to be the expert, and in fact, this is just one of five archetypes that can monetize their podcast.

So let’s jump into the conversation so we can shed some light on this myth and learn other ways to give value. 

Things you will learn in this episode:
[00:01 - 02:09] Opening Segment 

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Welcome to the show

BYN Breakdown

Do you need to be an expert?

I talk about my take on this 

No, you don’t have to be an expert 

There are 5 archetypes 

[02:10 - 07:25] The Kind of Podcasters that can Monetize 

I break down the Expert archetype

Giving Knowledge you’ve gained for free 

This is the usual one but not the only one

The Entertainer archetype 

Audience facing monetization 

Niche content is certain subject matter 

Easy to gain traction and downloads 

The Journalist archetype 

Easy to start from scratch 

The example of Napoleon Hill

Do it in your own way 

These are all the audience facing podcasters 

A word from our sponsor 

[07:26 - 11:53] Closing Segment

Brand Builder and Business Developers are the last two 

Coach expert and high ticket entrepreneurs 

Examples 

Leveraging attention to build up potential 

High ticket services and products 

Focussing on guests rather than the audience 

Summarizing the archetypes 

If you’re waiting to become the expert, you’ll never start

Where to start 

Join our Facebook group!

Link below

Final words 

Tweetable Quotes: 
“I think that you’re doing yourself a disservice if you keep putting off a podcast launch simply because you’re not currently an expert in something.” - Travis Chappell
“There’s a lot of ways to get the job done rather than just focusing on, ‘Oh I need to be an expert to be in this space,’ you do not have to be an expert to start a podcast.” - Travis Chappell

Resources Mentioned:

Think and Grow Rich

Podcast to Profit Group

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