525: BYN Breakdown | Picking Your Podcast Topic

Finding your message can make or break your show as well as become the deciding factor of whether or not it will profit. When you find the message you're passionate about, the doors will start opening and I promise you that you will begin to see success before you even launch your show. We want to dive into that conversation today; what does it look like to find that niche and what are the steps you can take to break down what it is that you should be focusing on to drive consistency, profitability, and interest! 

Let’s start by breaking down the four areas that I believe can help you narrow down your topic and get you started on the path to making a profitable podcast.

Things you will learn in this episode:
[00:01 - 04:03] Opening Segment 

Welcome to another Freestyle Friday!

Story from a client on a coaching call 

Making money before the show launched

Today's topic: How to find a topic for your show

The importance of narrowing down your niche 

 How do we do it?

[04:04 - 07:02] Choosing Your Podcast Topic

First: What are my unfair advantages? 

What are the things that you are good at 

Second: What am I passionate about? 

What is it that you enjoy 

Sometimes this is different from your advantage 

Third: What will help people?

Write a list 

Find what people actually care about 

Ubersuggest

Fourth: What do you want to learn/master yourself 

See what things are on all of the lists

This will inform your topic

A word from our sponsor

[07:03 - 11:42] Closing Segment

The last one is the big one 

Maybe this topic is something you want to learn 

If you’re interested in it, you’ll be consistent in it

My networking example 

Eric talks about the importance of passion 

Passion should also pay the bills 

The thing your excited about should be what you focus on 

What would you do if you didn’t make a single dollar 

If you already have a business 

This would be the exception 

We help business owners build and drive capital 

Our Facebook group

Links below

Final words 

Tweetable Quotes: 
“You have to make a name for yourself by talking about something specific, so you can attract an audience that actually cares about the things that you talk about.” - Travis Chappell

“Starting a show or a podcast about one of those things that you’re interested in learning about has gotta be one of the best ways to keep yourself accountable to continuous learning in that field…” - Travis Chappell

Resources Mentioned: 

Ubersuggest: Keyword traffic search

Travis Chappell Podcast to Profit Facebook Group

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If you want to learn how to build YOUR network, check out my website a travischappell.com.  You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.
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