372: Jefferson Bethke | To Hell With the Hustle

Jefferson Bethke is a bestselling author, and spoken word artist whose YouTube video, "Why I Hate Religion, But Love Jesus," has received over 33 million views since it was published in 2012. He has 700,000+ subscribers to his YouTube channel as well as a successful podcast.

Episode Highlights:
 
Jeff recounts his experience being a poor student in school and the way the education system was not built for everyone.
Learn about the nature of virality and how Jeff created a viral video with 33 million views.
Discover the importance of being on TikTok in 2020.
Jeff and Travis unpack the dangers of "hustling."
Get a behind-the-scenes look at the writing process of Jeff's new book, To Hell with the Hustle.
 
3 Key Points:
There are serious ramifications to how we've compartmentalized everything for the sake of efficiency.
As a culture, we've forgotten the importance of rest.
Whenever someone says a new social media platform is "just for kids" you should be on that platform immediately.
 
Tweetable Quotes:
 
“It's more natural to put your 10,000 hours in in obscurity, and then naturally you're very good at your craft once you start getting noticed." – Jefferson Bethke
"Do what you actually love." – Jefferson Bethke
"Where trying to answer the question, "who am I?" through work and that's a very dangerous situation." – Jefferson Bethke
"If you're not paying for something, you're the product." – Jefferson Bethke

Resources Mentioned:

https://jeffandalyssa.com/ (https://jeffandalyssa.com/)
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