Pause, listen, grow: How an emerging tourism town puts community first – Cochrane, Alberta

“When we travel, we pause.” Callandra Caufield knows travel can be transformative. She also knows it can transform communities for better and for worse. As Executive Director at Explore Cochrane, she’s working with residents to bring tourism’s greatest benefits to town while creating visitor experiences that match local values. In this episode, she reflects on her role in shaping a tourism economy that works for Cochrane and preserves its natural surroundings. She describes the distinct advantages the town has as an emerging destination and what it takes to put the community first in tourism planning. Hint: It all begins with taking a moment to pause and listen.

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