Lead Tourism for Good: The 10-year vision behind Canada’s most iconic destination

If it was your job to invite the world to visit one of Canada's most famous travel destinations while also working fiercely alongside the tourism industry and community to protect its incredible environment, how would you do it? You'd need to find alignment on what matters most.

Leslie Bruce and her team at Banff & Lake Louise Tourism collaborated with the Town of Banff, Parks Canada, and more than 2,000 local residents to create a vision for tourism that remains in harmony with the needs of both the community and the environment.

In this episode, Leslie Bruce shares how Banff National Park is innovating and adapting to preserve its incredible environment and visitor experiences.

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